Website Promotion

There are probably as many ways to promote a website as there are websites.

This page focuses on online or Internet Website Promotion options. Of these there are White Hat or Ethical SEO practices, as well as what is known as Black Hat SEO or 'spamdexing' tactics.

There are simply too many proven Search Engine Friendly options available to make less-than-ethical techniques viable for a successful, longterm online business presence.

I practice only Ethical SEO, such as RSS feeds and ROR Sitemaps, or Optimization and submission. We'll take a look at these here:

RSS Feeds

RSS is a family of web feed formats, specified in XML and used for Web syndication. RSS is used to advantage by (among other things) business, information, and news websites, weblogs (blogs), and podcasting. The abbreviation is variously used to refer to the following standards:

Rich Site Summary (RSS 0.91)
RDF Site Summary (RSS 0.9 and 1.0)
Really Simple Syndication (RSS 2.0) currently most popular

Web feeds provide your web content or summaries of your web content together with links to the full versions of the content, and other metadata. RSS in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to providing your content to the search engines in an SE friendly format, and facilitating syndication, web feeds allow your website's frequent readers to track updates on the site using an aggregator.

Give YOUR website

an RSS Advantage

ROR Sitemaps

What is ROR?

ROR (Resources of a Resource) is a relatively new and continually developed and upgraded XML format for describing the content, objects, and structure of websites in a generic fashion so search engines and other web applications can find and understand information more easily.

For example if your website is selling products, ROR enables you to document your product names, descriptions, prices, images, availability, affiliate programs, etc. Or if your site or blog provides information on a given topic, it allows you to describe how this information is organized (sitemap, topics, categories, new information, archive, blogroll, etc). ROR also provides terms for documenting objects such as contacts, articles, newsletters, feeds, images, audio, links, reviews, privacy policy, copyrights, and more.

SEO
I have learned a thing or two about Search Engines over the years.

Arguably the most important lessons I have learned are “Keep it Simple”, and “Be Patient and Persevere” when it comes to Search Engine Services.

And whatever you do - Don’t Lie, Don’t Cheat, Don’t Steal.

The 'ever-changing' nature of Search Engine algorythyms, policies and practices is prohibitive to real long-term placement guarantees (IMHO), however I do recommend a few Basic White Hat SEO techniques.

Site Optimization

Optimize your copy, your content, and your website.

How?

Optimize your Copy: Make sure your words say what you mean. Write your own words by all means -- you know your business best. But...if your speciality is not that of a website copywriter who can check spelling, grammer, punctuation, edit for readability, etc. - hire someone. This is that important.
Optimize your Content: Pay attention to the layout, flow and readability of your optimized copy. This too can impact your websites success....poorly displayed content is rarely read. This is a task for the experienced webmaster or Site Manager.
Optimize your Website: Make sure your HTML Meta Tags are inserted and used properly in your website source code. Make sure your content and your meta tags are relevant and appropriate -- being especially careful not to 'keyword or link spam'. This is also a task for the experienced webmaster or Site Manager.




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